UK DIGITAL PRODUCTION MANAGER - NORTHERN HOME COUNTIES
Our Client develops and delivers enterprise software for customers around the world who manufacture and distribute goods, maintain assets, and manage service-focused operations. The industry expertise of their people and solutions, together with commitment to their customers, has made them a recognised leader and the most recommended supplier in their sector. They have a team of 3,300 employees supporting more than one million users worldwide from a network of local offices and through their growing ecosystem of partners.
• UK Webmaster - ownership and oversight of the Marketing departments web presence. Currently the highest traffic site in the clients worldwide domain terms • Liaise with both the local UK marketing team and the corporate web team to ensure UK website follows brand and messaging guidelines while supporting and prioritising local UK business objectives • Seeks out (both internally and externally) and is a catalyst for implementing best practices for a world class user experience and ROI on digital platforms • Managing the execution of our email campaigns through the use of a global email marketing tool - Pardot - and ensuring functionality is optimised across digital platforms to exceed departmental goals. • Identifies appropriate Key Performance Indicators (KPIs) and reports key metrics from campaigns • Close liaison with local agencies for Google PPC, display, LinkedIn, programmatic and retargeting campaigns (local and worldwide). • Supporting the local marketing team's graphic design requests which will include banner graphics for events, case studies, direct mail, images, online ads, print ads etc • Production of the quarterly magazine • Liaison with printers and mailing houses as required. • Coordination of Marcom production within UK marketing team • Pursues training and development opportunities and strives to continuously build knowledge and skills as well as proactively sharing expertise, ideas and industry best practice with colleagues.
• Proficient in CMS systems and their operation, Sitecore and Pardot in particular • Familiarity with browser testing and debugging • Proficient in the use of digital and social media tools within the marketing campaign context such as SEO / GDA / PPC / Programmatic / retargeting as well as LinkedIn and Twitter • Clear understanding and comfort of the application, monitoring and management through web based measurements and metrics to drive performance improvements • Comfortable with the usage and application of multimedia tools to publish documents ( such as YUDU and similar) • Competence in graphic design principles and comfortable with design packages • professional qualification in web design, CMS or similar is an advantage Professional qualification in marketing / marketing communications is an advantage • Previous experience in a similar B2B role and ideally within the technology or software sectors • Cultural awareness and experience working in international business environments • Experience as part of a dynamic and fast paced B2B marketing team, ideally with elements of campaign ownership or responsibility
37-42k, plus benefits
Northern Home Counties
There are no specialist Health & Safety issues related to this role.
Permanent (unless otherwise stated in the job title above).
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